I remember when this was in the news and had a hard time believing that it wasn't a joke. Even apart from the terrible branding, the idea has several flaws that

I remember when this was in the news and had a hard time believing that it wasn't a joke. Even apart from the terrible branding, the idea has several flaws that everyone (except the people behind it) immediately saw. The second most important flaw is that computers can fool the human visual system into seeing color with only 3 signals, but our noses can distinguish hundreds of individual chemicals. But even if that was somehow overcome, what is the use case? The company had some demo of a person buying perfume online, sampling each one using a webpage. But if I had a box attached to my computer that could generate the smell of perfume with any accuracy, why would I ever buy perfume again? Just get the box to exude the liquid it was using to make the smell in the first place.