It's a clever quip, but I see nothing wrong with "users." It's a neutral, general term that can be used in place of all the terms byoung helpfully lists. There

It's a clever quip, but I see nothing wrong with "users." It's a neutral, general term that can be used in place of all the terms byoung helpfully lists. There's nothing negative about using a hammer, and there's nothing negative about using software.