By far the most important aspect of this potential deal has been totally overlooked in the articles and comments I've read so far. ITA powers Kayak & Bing/Fare

By far the most important aspect of this potential deal has been totally overlooked in the articles and comments I've read so far. ITA powers Kayak & Bing/Farecast and has the direct relationship with the airlines. ITA is foundational to travel search in a way that Kayak or Bing/Farecast is not.