You might be interested in "On Writing Well" (https://smile.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?ie=UTF8&qid=1477840923&sr=

You might be interested in "On Writing Well" (https://smile.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548/ref=sr_1_1?ie=UTF8&qid=1477840923&sr=8-1&keywords=on+writing+well https://smile.amazon.com/Writing-Well-Classic-Guide-Nonficti...) The author explains why we get drawn into good writing about topics we don't care about. Has some great examples in it too.