So - I watched the keynote (http://apps.facebook.com/feightlive/ http://apps.facebook.com/feightlive/) and I have a few questions. If I like a movie on IMDB am

So - I watched the keynote (http://apps.facebook.com/feightlive/ http://apps.facebook.com/feightlive/) and I have a few questions. If I like a movie on IMDB am I liking the movie itself or just that particular movie's page on IMDB? (see video at 23:28) I would assume I am liking the movie, but it's unclear. Does this mean that IMDB now controls all movies on Facebook, or can I like it on flixster as well? If I like it on Flixster will it be represented separately on Facebook than when I liked it on IMDB? This get's even more confusing when you introduce real people. For instance, if I like Toby Gerhart on ESPN am I liking him or ESPN (See video at 25:00). The status update Bret shows on a slide after liking Toby shows a status update coming from Toby Gerhart himself. What if Toby does not have a Facebookpage? This seems very cool - but it seems like there are a lot of holes. Maybe I dont fully understand it. Can anyone clarify?