It's a definite balance though, is my point. You have to make these determinations all the time while making consumer-facing software. For example, I'm making

It's a definite balance though, is my point. You have to make these determinations all the time while making consumer-facing software. For example, I'm making a 'Newsfeed for Twitter' right now (top tweets people you follow have liked/shared) and people I show it to want keyword muting so the feed isn't dominated by Trump news. From a UX perspective I really resist adding keyword muting. Instead I added a 'Tailored' mode that shows top items your friends are talking about that aren't being talked about across the network. Similarly I had "Top -> 12 Hours | Day | Week" and to remove the "12 Hours | Day | Week" submenu, I created a feed that algorithmically balances popularity and recency. So I'm saying these choices are ever-present when making software. Some moves like Apple removing the 'Escape' key seem like random silliness but some hard choices are important when making a good product.