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It seems to me, the latest wave of disappointed Apple fans who declare their break up is a sign of something interesting. It means you picked up Apple in the 2

by mojuba 10y ago

It seems to me, the latest wave of disappointed Apple fans who declare their break up is a sign of something interesting. It means you picked up Apple in the 2000s, but you can't keep up anymore. It might just be that Apple is moving forward, you are not. Just as a hypothesis. Time will show.

fnj 10y ago
Jobs' reality distortion field has outlived him!
- mojuba 10y ago
  Call it a distortion field, but Apple hasn't been overtaken by marketing people (yet). Marketing is driven by today's demand almost by definition, while Apple can easily make today's markets a little worried and uncomfortable (headphone jack, touchbar etc.) which to me is a sure sign Apple tries to remain true to itself.
Lio 10y ago
Maybe that's true. In the '00s it felt like Apple was designing hardware just for people, like me, for whom Unix was important. Now it feels, to me, that Apple has moved to prioritising a new niche. That new niche is people for whom social media is a top priority, hence the focus on emojis as a headline feature of macOS and now the MacBook Pro. Maybe I'm just angry because I'm in an aging demographic and Apple is just not chasing after me anymore.
- deleted 10y ago
  [deleted]
- mojuba 10y ago
  To be fair though, emojis are not central in their marketing messages. People like you and me can view it as a passing gimmick. Remember Ping? The belly-up mouse? We can forgive a few flops, right? Or how do we know emojis are not the new language of some sort? There is still a lot of good stuff going on. Logic Pro X now includes Alchemy (acquired by Apple recently) and to many music producers this is huge. The fingerprint scanner on laptops is also huge I think. "Huge" is on a relative scale of course. And most importantly, the macOS is still UNIX we know and love, with added security and a seriously good GUI. What is the problem then?
  - hossbeast 10y ago
    The problem is all the software mentioned in the article. Pages, Numbers, Safari, and God help us all, iTunes. 15 years from now Apple will be the most important hardware OEM for Andromeda devices.
frik 10y ago
Or you are moving backwards? No. It's about companies who had leaders like Steve Jobs and Bill Gates who themself cared about their products and did a lot of testing themself and did micro management were it did make sense. Nowadays, the new bosses of said companies give shit and know little. The newer products don't feel like they were created by a single company-mind but cobbled together by many teams that compete against each other. Look at Windows 10, look at XBoxOne, look at the new MacBookPro - so many things that end consumer hate, yet the bosses those companies don't care. The previous generation where a lot better. That's the point. Well, the end consumer moves on. Even if it means looking elsewhere, which means a lot of hurt in short term, but what else can an end consumer do, if they don't listen anymore.
- eitland 10y ago
  I'd say Windows 10 isn't the best example: Many of us truly like it. IMO the only legitimately annoying thing I see about it is the telemetry situation as well as Microsoft injecting ads into lock-screen and start menu (but I haven't seen either of these for months.) Edit: leave room for a little doubt.
endemic 10y ago
I'm not sure if this is Apple "moving forward" or simply engendering more consumer cynicism. Thin laptops are nice. But so thin that the RAM has to be soldered on the logic board, and you have to pay a premium up-front to get the specs you want? The touch strip looks nice, but it's adding at least $300 to the price of each machine. I don't think we've seen $300 worth of potential value yet, so the feature looks like a consumer-unfriendly money grab.
- mojuba 10y ago
  That $300 difference includes a faster processor (2GHz vs. 2.9GHz), faster memory, better graphics card, more USB ports, and the TouchBar + fingerprint scanner. Sounds perfectly reasonable to me.

by mojuba 10y ago

fnj 10y ago

Jobs' reality distortion field has outlived him!

mojuba 10y ago
Call it a distortion field, but Apple hasn't been overtaken by marketing people (yet). Marketing is driven by today's demand almost by definition, while Apple can easily make today's markets a little worried and uncomfortable (headphone jack, touchbar etc.) which to me is a sure sign Apple tries to remain true to itself.

Lio 10y ago

Maybe that's true. In the '00s it felt like Apple was designing hardware just for people, like me, for whom Unix was important. Now it feels, to me, that Apple has moved to prioritising a new niche. That new niche is people for whom social media is a top priority, hence the focus on emojis as a headline feature of macOS and now the MacBook Pro. Maybe I'm just angry because I'm in an aging demographic and Apple is just not chasing after me anymore.

deleted 10y ago
[deleted]
mojuba 10y ago
To be fair though, emojis are not central in their marketing messages. People like you and me can view it as a passing gimmick. Remember Ping? The belly-up mouse? We can forgive a few flops, right? Or how do we know emojis are not the new language of some sort? There is still a lot of good stuff going on. Logic Pro X now includes Alchemy (acquired by Apple recently) and to many music producers this is huge. The fingerprint scanner on laptops is also huge I think. "Huge" is on a relative scale of course. And most importantly, the macOS is still UNIX we know and love, with added security and a seriously good GUI. What is the problem then?
- hossbeast 10y ago
  The problem is all the software mentioned in the article. Pages, Numbers, Safari, and God help us all, iTunes. 15 years from now Apple will be the most important hardware OEM for Andromeda devices.

frik 10y ago

Or you are moving backwards? No. It's about companies who had leaders like Steve Jobs and Bill Gates who themself cared about their products and did a lot of testing themself and did micro management were it did make sense. Nowadays, the new bosses of said companies give shit and know little. The newer products don't feel like they were created by a single company-mind but cobbled together by many teams that compete against each other. Look at Windows 10, look at XBoxOne, look at the new MacBookPro - so many things that end consumer hate, yet the bosses those companies don't care. The previous generation where a lot better. That's the point. Well, the end consumer moves on. Even if it means looking elsewhere, which means a lot of hurt in short term, but what else can an end consumer do, if they don't listen anymore.

eitland 10y ago
I'd say Windows 10 isn't the best example: Many of us truly like it. IMO the only legitimately annoying thing I see about it is the telemetry situation as well as Microsoft injecting ads into lock-screen and start menu (but I haven't seen either of these for months.) Edit: leave room for a little doubt.

endemic 10y ago

I'm not sure if this is Apple "moving forward" or simply engendering more consumer cynicism. Thin laptops are nice. But so thin that the RAM has to be soldered on the logic board, and you have to pay a premium up-front to get the specs you want? The touch strip looks nice, but it's adding at least $300 to the price of each machine. I don't think we've seen $300 worth of potential value yet, so the feature looks like a consumer-unfriendly money grab.

mojuba 10y ago
That $300 difference includes a faster processor (2GHz vs. 2.9GHz), faster memory, better graphics card, more USB ports, and the TouchBar + fingerprint scanner. Sounds perfectly reasonable to me.