yeah that made me think the guy who made the list is taking the list :p just that some of the points he made are in the UX book. it's very similar definition of

yeah that made me think the guy who made the list is taking the list :p just that some of the points he made are in the UX book. it's very similar definition of what UX design is since it's about improving user experience, rather than streamlining user productivity. but that #0... cheeky.