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Steve Jobs on sales/marketing vs. product/engineering driven companies
- jack9 10y agoIronically, what Steve Jobs later decided for his products looked a lot like pure marketing (from the Macbook onward iirc) because I have never needed or wanted or bought a mac product since then.
- erikpukinskis 10y agoWhat did Apple do that was purely for marketing purposes in your opinion? They seem pretty product focused to me.
- Hydraulix989 10y agoYes, like Jobs alluded to in his quote, the marketing people ("toner-heads") end up running the show by getting promoted. Then, they abuse their leadership capacity to make mis-guided calls regarding product design because they do not truly have the customers' needs at heart (e.g. no headphone jack). To take it one step further, there is plenty of marketing justification for removing that jack, given Apple's ownership of Beats.
- kirykl 10y agoWhat's notably absent from from Apples keynotes is the passion for the product. We have ops (Tim), marketing (Phil), design (Jony). Steve would bring the passion and frame the product and exactly how it's innovative and will change things. At these past keynotes product managers have given canned passionless presentations for Apple products. Like the Apple TV from a few days ago.