The #1 reason as he states is their crystal clear value proposition. Expanding on that - because it's so clear you can see how effective their advertising campa

The #1 reason as he states is their crystal clear value proposition. Expanding on that - because it's so clear you can see how effective their advertising campaigns are. They built a huge following just sticking "Get 50% off Sushi in [your city]" ads all over facebook, and have continued with that level of simplicity. When an advertising campaign delivers that message on the banner ad, it's shooting fish in a barrel to convert those users through the lead form, backend process.