Some insider money ball: Neil Day started a company called Perfect Coffee back in 2014, mission to disrupt distribution by creating a vacuum sealed individual

Some insider money ball: Neil Day started a company called Perfect Coffee back in 2014, mission to disrupt distribution by creating a vacuum sealed individual package of ground coffee. He tested it with one of the top coffee roaster and retailer in Silicon Valley (not Philz, Philz is just bad coffee) then sold the business to Blue Bottle in 2015. Blue Bottle around the same time was experimenting with mail order coffee like other companies as a sizable chunk of revenue from a steady and stable monthly subscription is too hard to pass up. Fast forward to now and the goal is three folds with these third wave hipster cafes: adapt or die. The hipster cafes create innovation but Starbucks sets the pace in the coffee QSR world. Things like dialed-in coffee extraction, mobile order ahead, fancy half a milli renovations, gift carding, all of which are opportunities. Two main trends are cropping up with mail order coffee: one is freeze drying (like what the preppers do) and the other is going with expensive investments into equipment like what Blue Bottle is doing at the ~$3 price point.