I'm not sure why you'd expect an organization like ESPN to modulate their content in sync with generational shifts. Most organizations try to put off such shift

I'm not sure why you'd expect an organization like ESPN to modulate their content in sync with generational shifts. Most organizations try to put off such shifts until the transformation must obviously occur and then rapidly play 'catch up' while trying to innovate for the audience they're chasing. If ESPN is able slowly and accurately follow along with cultural shifts, then they've got some exceptionally brilliant people driving there.