Here's a tl;dr - Blue Bottle is now selling pre-ground coffee The nuance is that the coffee is ground in a facility that minimizes exposure to oxygen (the bigg

Here's a tl;dr - Blue Bottle is now selling pre-ground coffee The nuance is that the coffee is ground in a facility that minimizes exposure to oxygen (the biggest contributor to making coffee go stale), then the grounds are packaged and sealed into individual serving bags offered at various grind sizes for different brewing methods. They are sold at $3.50 a piece which, in my opinion is high, almost the same price as a pour over in-house but without the line. If they have one trick that makes a venture-level return in the coffee business, my bet is this is it.