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Ask HN: How did you name your business
Depends on the product and inspiration, then I check current internet presence of the name using (http://launchaco.com/) and go from there.
- tedmiston 10y agoIt's complicated and there are a lot of factors to consider in a good name for consumers, but for the entity itself, I say go boring. At the end of the day, I settled for a generic name for my formal structure: "<My last name> Software, LLC" with consideration for filing a more interesting DBA down the road. I think there's good reason to do this. Especially if your brand name is unusual. Your formal name is in a lot of places like contracts or legal documents, and you don't want a bad formal name to scare potential customers away.
- Nichooo 10y agoAccidently