That article and the poll it was based on are hardly reliable. The author had previously written this as speculation (he references this in the article) and tha

That article and the poll it was based on are hardly reliable. The author had previously written this as speculation (he references this in the article) and that poll is viewed with skepticism by the linked article. Rasmussen has a built in sample bias and that's being generous. NFL has contradicted these assertions [1]. [1] http://www.wsj.com/articles/nfl-executives-blame-confluence-of-events-for-ratings-declines-1475853435 http://www.wsj.com/articles/nfl-executives-blame-confluence-...