Hrmm, what shall our company do to all of those people that can't get high quality over the air or just want better quality along with cable/satellite? We shoul

Hrmm, what shall our company do to all of those people that can't get high quality over the air or just want better quality along with cable/satellite? We should have our channels appear digitally in high quality on the boxes they are already paying for! Sounds crazy, right? Oh, and then we can use our leverage (i.e. these viewers) and our congressional lobbyist to allow us to charge them to carry our content when not over the air! We'll call it "retransmission fees". Sure, maybe there's a side effect where our reliance on retransmission fees is higher than advertising, but who cares...we can have both! You all are pretty smart...these exclusive deals that we make for content that we make hard to obtain not-over-the-air will make big money.