You could make the same argument ("it's expensive and thus not mass-market") to IPads and iPhones, consistently (well, until this year perhaps) drastically more

You could make the same argument ("it's expensive and thus not mass-market") to IPads and iPhones, consistently (well, until this year perhaps) drastically more expensive than their Android competition, respectively. Don't forget the power of marketing. Is it just me or are there Apple logos every time a character in a TV show pulls open a computer? "It's the thinnest, lightest ever, and the bar at the top has UNLIMITED CAPABILITIES." There's your mass market. Think most people care about the ESC key? I do, but most don't.