Not quite. Baseball is not 'hot' but that does not mean it doesn't have a solid fanbase. The median age of 'human beings' in America is climbing :) Here's one

Not quite. Baseball is not 'hot' but that does not mean it doesn't have a solid fanbase. The median age of 'human beings' in America is climbing :) Here's one example: home teams getting amazing ratings: http://www.forbes.com/sites/maurybrown/2016/07/19/with-2016-season-half-over-tv-ratings-for-mlb-shows-rsns-ruling-in-prime-time/#2fe2299e46a2 http://www.forbes.com/sites/maurybrown/2016/07/19/with-2016-... You'd be surprised at how some of these sports have huge fab-bases without the Kardashian media noise. Media is changing just as much as anything, and this is a key factor. NYPost/NYT have to keep up to Buzzfeed. ESPN has to keep up with Netflix/online viewership. Sports will have a harder time because the contracts are locked up and hard to access - whereas an upstart in Film/TV can come along and disrupt.