Sports is the thing that holds the cable bundle together. If that gives, the whole thing will fall apart. Right now the economics for content owners favors bund

Sports is the thing that holds the cable bundle together. If that gives, the whole thing will fall apart. Right now the economics for content owners favors bundling (example: Disney forces cable companies to take a bunch of other channels with ESPN). In this really good report [1] about Apple's TV efforts (with obvious entertainment industry sources) they had this line: >Mr. Cue has said the TV industry overly complicated talks. “Time is on my side,” he has told some media executives. Eddy Cue is absolutely right. [1] http://www.wsj.com/articles/apples-hard-charging-tactics-hurt-tv-expansion-1469721330 http://www.wsj.com/articles/apples-hard-charging-tactics-hur...