> To deliver on fit you can’t just serve one body type. You have to look at all body types and figure out how many silhouettes you need. In our case it’s four o

> To deliver on fit you can’t just serve one body type. You have to look at all body types and figure out how many silhouettes you need. In our case it’s four or five. Then, within each silhouette we offer really deep sizing. We offer 37 waist and inseam combinations—it’s really a custom fit. Setting aside the value of an in-person fitting, it seems strange to me that Amazon (and its imitators) is so bad at handling product ranges like this. Chip vendors and electronics distributors have had tolerable-to-awesome parametric search for years, but with Amazon you're often lucky if there's even an include-only checkbox for a feature, and that checkbox probably won't filter correctly. Maybe they just don't care because these kinds of products don't represent much of their volume? Maybe they think people are too stupid to use a powerful search tool? I don't know.