I think it's one of two things: 1) Most of Apple design is now by committee, which is why the Settings in an iPhone are a maze of confusion, especially around

I think it's one of two things: 1) Most of Apple design is now by committee, which is why the Settings in an iPhone are a maze of confusion, especially around iCloud. The iPhone was supposed to be easy to use. Maybe it still is as long as one pays for and trusts iCloud (didn't work out well for Jennifer Lawrence). 2) Ive isn't the the genius we all think he is. I think this is more likely the case. If I remember correctly, Jobs liked the "skeuomorph" design style (design based on the original object) but Ive did not. I do not think it is coincidence that iOS became much more "cartoon" looking after Jobs died. I personally do not like it. But I think it shows that Ive is in complete control. If he is, Ive is to blame why I have to provide tech support for iOS settings to my friends and family now. If you extrapolate this complexity to the rest of Apple, things are way off track from Jobs' vision.