This isn't a big deal in my eyes. If you're advertising a product that appeals predominantly to certain races, why waste your dollars advertising it to all race

This isn't a big deal in my eyes. If you're advertising a product that appeals predominantly to certain races, why waste your dollars advertising it to all races? If you're promoting a Charlie Daniels concert, for example, blacks almost certainly aren't your target demographic. Why throw your dollars away by showing your ads to people who very likely don't want your product? This seems like common sense but because the word "race" is in there people want to make a big deal out of it. With regard to the specific example in the article, it's up to the advertiser to ensure they're compliant with the FHA, not the publisher.