Apple focused on creating a specific experience. To achieve that, they started by only targeting specific hardware. Android supports various hardware and so do

Apple focused on creating a specific experience. To achieve that, they started by only targeting specific hardware. Android supports various hardware and so does Windows. Does iOS and macOS do the same? no. Because it would compromise the experience, which is tied directly to the value of their brand, which is ultimately what allows them to price their products the way they do. Apple focused on creating products people want to buy. I am not from a wealthy country, and I have seen people who have put basic needs aside to purchase an iPhone. For a much lower price you could purchase an Android phone, but they did not care. This is the power of a consistent, pleasant experience, something that Microsoft and Google seek to now obtain through the Surface and Pixel respectively. Let's see what happens.