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Facebook draws criticism for ‘ethnic affinity’ ad targeting

• kafkaesq 10y ago
  "EXCLUDE people who match at least ONE of the following: African American (US) Asian American (US) Hispanic (US - Spanish dominant) The lack of top-level oversight that allowed something like this to make it through to a public-facing app is really quite staggering.
  • lostlogin 10y ago
    I would have thought that even the lowest level functionary would think that maybe this might be a bad idea.
  • tdb7893 10y ago
    Excluding them is kinds weird but bring able to market to specific ethnic communities makes sense for marketing.
• Pica_soO 10y ago
  Its what those company executives want, its targeted advertising. I assume the new discriminating solution will be, that company's will be able to hand over some ethnic filtering script.