> What edge does Uber have? They have a service that already exists in the market so there's very little pivoting to be done, a brand that's recognized as a tr

> What edge does Uber have? They have a service that already exists in the market so there's very little pivoting to be done, a brand that's recognized as a transportation network, a user-base, and I'd argue "getting an Uber" is becoming a neologism much like "Googling" is. I think those points give them a pretty strong advantage over the possible competitors.