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That doesn't make sense. Market share is only one metric; profits have been more important for Apple in most cases. Apple is well behind in market share on mobi

That doesn't make sense. Market share is only one metric; profits have been more important for Apple in most cases. Apple is well behind in market share on mobile too, but the profit they make on phones is substantially more. I think I remember reading that they make more profit on the iPhone than all of the other major android manufacturers put together. That is not to say that there aren't signs of Apple's growth stagnating, but to judge success on market share alone is a bit silly. Also, what about this new MacBook Pro is "mass market" ? I don't know a lot of people that today will spend $2500+ on a computer if they don't need to spend that much. So the article has a point -- who is this laptop for? It's in the price point for "professionals" but what professionals are they going after? It's not clear at all. Losing the function row and most importantly, the escape key, seemed completely unnecessary.

mancerayder 10y ago
You could make the same argument ("it's expensive and thus not mass-market") to IPads and iPhones, consistently (well, until this year perhaps) drastically more expensive than their Android competition, respectively. Don't forget the power of marketing. Is it just me or are there Apple logos every time a character in a TV show pulls open a computer? "It's the thinnest, lightest ever, and the bar at the top has UNLIMITED CAPABILITIES." There's your mass market. Think most people care about the ESC key? I do, but most don't.