100% true! I'll admit, I intentionally avoided addressing that in the post, I wanted to focus on the tactics rather than the larger question the efficacy of the

100% true! I'll admit, I intentionally avoided addressing that in the post, I wanted to focus on the tactics rather than the larger question the efficacy of these tactics raise. There's a counter-argument even I would make which is: if it's true that it's easier to raise pre-launch for these reasons, does that mean you should? Not sure.