> than it will be for a car rental company to develop a platform for a new business model. How much money and how long would it really take to build out a basi

> than it will be for a car rental company to develop a platform for a new business model. How much money and how long would it really take to build out a basic uber type system? Uber does have an advantage in that they are already around and have that market share. Plus they have the system built and can start focusing on adding nice to have features and really polishing the experience.