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Great post. I think part of de-risking is that sometimes you find out your assumptions don't hold. E.g. you thought there was a $5b opportunity, but after launc
by lpolovets 10y ago
Great post. I think part of de-risking is that sometimes you find out your assumptions don't hold. E.g. you thought there was a $5b opportunity, but after launching you can quickly see that you were wrong. In that respect, it's much better to fundraise before you launch because you wouldn't be able to raise post-launch, but then you still have to figure out what to do after you have money but find out your idea isn't great.
- tommynicholas 10y ago100% true! I'll admit, I intentionally avoided addressing that in the post, I wanted to focus on the tactics rather than the larger question the efficacy of these tactics raise. There's a counter-argument even I would make which is: if it's true that it's easier to raise pre-launch for these reasons, does that mean you should? Not sure.