I think you're conflating together changes a business can make to its approach that are "global" or high-level versus "local" or low-level. I don't think the a

I think you're conflating together changes a business can make to its approach that are "global" or high-level versus "local" or low-level. I don't think the article is advocating only starting a company in a space where it's easy to get to low-risk. If you enter a high-risk area, that's totally fine and good, but (as I read the article) it's still a good idea to try to move all of your indicators toward less risky rather than more. The question you're getting at is whether one takes drastic steps like pivoting toward a more established industry where it's easy to lower risk. I'm not sure the author is advocating that.