3 ms·

If they want enterprise market share, they need to lower prices by a lot.

• acdha 10y ago
  You're thinking about the consumer IT market, where people tend to buy the cheapest up-front price. In most enterprise shops, people recognize that the purchase price is a small part of the total cost of ownership and favor things like durability, support, etc. I don't want to derail into yet another argument for whether Apple is better or worse on those points but the cost gap between a business-quality PC and equivalent Mac historically has been much narrower than for the cheaper consumer-grade PCs and the buyers have fairly different priorities.
  • arebop 10y ago
    No, I'm definitely thinking of the several Fortune 100 companies I worked for in the past. They did indeed include TCO in their checklists. They did not actually understand or care about the daily experience of the people using the computers. The decision matrix abstraction really missed a lot! Yes, the CEO had MacBook Pro. The rank and file got a "refresh" HP or Dell once every 5 years. Niceties such color gamut, gpu performance, or keyboard travel never showed up on the feature checklist.