Well, there's a few options why they did what they did, to be honest I'm not sure which might be true or if I missed any a) Leadership is smart and actively di

Well, there's a few options why they did what they did, to be honest I'm not sure which might be true or if I missed any a) Leadership is smart and actively dismissing portion of the market that's vocal but the largest one b) Leadership is dumb and misjudged what their users want c) Jonathan Ive has a lot of internal power and is dictating industrial design changes being disconnected to what their users want d) They see PC sales slumping anyways and is targeting their efforts where they can earn the most money e) Internal strife and confusion leading to a muddled product f) Following an internal strategy road map and being so focused on it that they're discarding any signs that they're wrong g) They're right and this will be a commercoal successful product... but they might lose their professional segment h) We're all wrong, it will be a commercial and overall success. We're a loud minority