4 ms·

I see no problem here. There aren't excluding certain races from purchasing their products, merely excluding them from seeing the advertising for it. If I'm a

I see no problem here. There aren't excluding certain races from purchasing their products, merely excluding them from seeing the advertising for it. If I'm a white male, why would I want to see advertisements for skincare products designed for African-American women? The advertisers would lose money as well, because instead of advertising to me, they could advertise it to someone that has a higher chance of clicking/buying. I also find it a little hypocritical that users regularly use adblock toward websites they dislike (could be political or racial)..and this is allowed.

elcct 10y ago
Because you might have African-American girlfriend?
- saintwind 10y ago
  Did you just assume his black and imaginary significant other's gender? Shame on you HN.
- chinese_dan 10y ago
  Possibly, but the advertiser might already know that the chances are still lower that they would get clicks/buys and they have to pay for every click on Facebook. It shouldn't really be up to you to decide.
- judahmeek 10y ago
  But do the statistics support advertising to all white males in order to convert the white males that both have African-American girlfriends and are educated enough about her hygiene habits/preferences to suggest/buy this cream for her? I think that there are likely to be some products/services that would benefit from advertising based on race. Most products/services would likely benefit more from advertising based on culture though (since a single race can comprise of many cultures).
SerLava 10y ago
You can't make a racist housing ad and then defend yourself by saying you're not actually blocking people by race. The racist ad is a crime in itself.
- DamnYuppie 10y ago
  I am having a hard time understanding how an add can be racist. How is not wanting to show/pay for ads to one demographic or another? If those that are most likely to purchase my product are of a certain race, age, or location I am going to focus my resources there.
  - SerLava 10y ago
    In this case there would be a clear motivation to exclude people of a certain race from living in your buildings. The ad content may be neutral, but the person performing the act of advertisement is racist. How about a newspaper ad that tells people to tell their white friends about some great housing? Technically those people down the chain are performing non-racist advertisements, but only to their white friends. You couldn't tell a bunch of people this, so why could you tell a newspaper staffer to do this?

elcct 10y ago

Because you might have African-American girlfriend?

saintwind 10y ago
Did you just assume his black and imaginary significant other's gender? Shame on you HN.
chinese_dan 10y ago
Possibly, but the advertiser might already know that the chances are still lower that they would get clicks/buys and they have to pay for every click on Facebook. It shouldn't really be up to you to decide.
judahmeek 10y ago
But do the statistics support advertising to all white males in order to convert the white males that both have African-American girlfriends and are educated enough about her hygiene habits/preferences to suggest/buy this cream for her? I think that there are likely to be some products/services that would benefit from advertising based on race. Most products/services would likely benefit more from advertising based on culture though (since a single race can comprise of many cultures).

SerLava 10y ago

You can't make a racist housing ad and then defend yourself by saying you're not actually blocking people by race. The racist ad is a crime in itself.

DamnYuppie 10y ago
I am having a hard time understanding how an add can be racist. How is not wanting to show/pay for ads to one demographic or another? If those that are most likely to purchase my product are of a certain race, age, or location I am going to focus my resources there.
- SerLava 10y ago
  In this case there would be a clear motivation to exclude people of a certain race from living in your buildings. The ad content may be neutral, but the person performing the act of advertisement is racist. How about a newspaper ad that tells people to tell their white friends about some great housing? Technically those people down the chain are performing non-racist advertisements, but only to their white friends. You couldn't tell a bunch of people this, so why could you tell a newspaper staffer to do this?