What I would do in their shoes is to focus on being "good enough" for now, and building out the manufacturing and everything required until in a couple years te

What I would do in their shoes is to focus on being "good enough" for now, and building out the manufacturing and everything required until in a couple years technology is advanced enough to prepare their solution for the individual based on AI, factoring in the things you just mentioned. So my bet is that right now their "one size fits all" solution (when I last checked you could individualize it to some degree) is good enough.