You don't live in the social/cultural circles where Vine is important and compelling and novel. You are also completely discounting shortform video. The format

You don't live in the social/cultural circles where Vine is important and compelling and novel. You are also completely discounting shortform video. The format hasn't really existed before in this way and there's an explosion of creative experimentation happening within it. Snapchat, Instagram, and Vine are all helping fuel it. I can't really speak to it's exact origins but Vine was a major player in launching short-form video comedy.