So when you are an entrepreneur, generating demand for your product after the initial penetration to early adopters submarket is more an issue of understanding

So when you are an entrepreneur, generating demand for your product after the initial penetration to early adopters submarket is more an issue of understanding the sociology of your overall market and the risk aversive inclination of the later adopters. This is similar to "selling" a programming language or a library of useful functions. It seems some kind of analysis of historical behaviour by people is an essential part of successful demand generation. Is there a science of this?