I'm always reminded of scenes in the west wing where they argue about "naming your opponent", and how it gives them extra publicity and recognition. I've seen

I'm always reminded of scenes in the west wing where they argue about "naming your opponent", and how it gives them extra publicity and recognition. I've seen a whole heap of microsoft etc saying "My Mac couldn't do that" or "I switched from a mac". It feels like a bad strategy to give apple that much air time in your ads.