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What evidence does anyone have that users are reluctant to uninstall and/or download another app? It takes literally a few seconds to do.
by ethanbond 10y ago
What evidence does anyone have that users are reluctant to uninstall and/or download another app?
It takes literally a few seconds to do.
- IanCal 10y agoIt depends if there's any real benefit. If I can choose between these situations where I pay basically the same amount of money: * Open app, press hail button * Search for app, install app, setup user details, put in all my card details, press hail button Why would I choose the latter?
- ethanbond 10y agoThat doesn't really answer my question.
- IanCal 10y agoWell, I rather think it does, I have no reason to download another app unless I know it's going to be a lot cheaper. Otherwise I'm just going to stick with the thing that's easy and already setup.
- ethanbond 10y agoOkay, and I have 4 ridesharing apps currently installed, 2 of which were installed and setup while waiting for an Uber to arrive. There, we both have anecdata. I asked for evidence of "consumer inertia." One or two datapoints does not "inertia" make.