I think Microsoft has sensed their weaknesses and has made a change in strategy from focussing on what works for "ordinary people" and segmented their market an

I think Microsoft has sensed their weaknesses and has made a change in strategy from focussing on what works for "ordinary people" and segmented their market and is now trying to win over people one segment at a time, developers, gamers, artists. Not sure if they will find more good segments to target, but this is certainly a good strategy for winning over those segments. They obviously have a path to travel, but it seems like a good one to be on.