3 ms·

Points well taken. My frame of reference was the 1990s - I wasn't referrng to the wild-west spirit of 80s but I completely forgot about BeOS/BeBox, NeXT, and ot

by aresant 17y ago

Points well taken. My frame of reference was the 1990s - I wasn't referrng to the wild-west spirit of 80s but I completely forgot about BeOS/BeBox, NeXT, and other commercial vendors. . . Still amazing to watch Apple pull it off after all these years.

cturner 17y ago
Exciting times. I'm amazed Schwartz is making a big thing of his time there, let alone in a "what I couldn't say" bent. He was CEO - isn't it the role of the CEO to blast the inefficiencies out to get a company to function? Even five years ago Sun could have made a play for desktop dominance. They had a good codebase, operating system teams, hardware teams, brand, well-regarded language platform and VM, ability to recruit star hackers - everything you should need to be a strong competitor to take back the desktop (which they'd had in the 80s) if they'd wanted to.