5 ms·
Great story. Sadly, by the time I got to know Firefox (and thus Mozilla) the dino logo just looked strange, and seeing the pictures like that it becomes clear w
by onli 10y ago
Great story. Sadly, by the time I got to know Firefox (and thus Mozilla) the dino logo just looked strange, and seeing the pictures like that it becomes clear why: You really need to make that your design to make it work. It shouldn't be the one small glimpse of the past.
See https://blog.mozilla.org/opendesign/now-for-the-fun-part/ https://blog.mozilla.org/opendesign/now-for-the-fun-part/ for some additional context. There is one small nod to the old design, but nothing picking it up. Or look like https://www.mozilla.org/en-US/ https://www.mozilla.org/en-US/ looks now. That's the note on the dino:
> The classic Mozilla dino head logo served as a symbol of the organization since our earliest days, but is now reserved for select uses and executions only. While you may still see it pop up on certain sites and campaigns, please use the Mozilla wordmark on all properties and materials instead.
A bit sad. A complete sovjet union dino mozilla with the current web design refinement would be awesome (^for some definition of awesome).
- throwanem 10y ago> select uses and executions only Executions? I knew marketing speak was weird, but wow! Or do they actually have a sandlot out back with a post at one end and a firing squad at the other, with the great grinning glower of the red-star Mozilla presiding overall?
- mhurron 10y agoIt would appear that the marketing killjoys complained about in the article are in full force at Mozilla again.
- ttctciyf 10y ago> Great story Yes it is! I was previously unaware of the futurist-style mozilla.org branding, but very much aware of the "hippies and communists" smear on open source. jwz's branding response as explained here is sublime!
- anexprogrammer 10y agoIt's easy to forget how unremarkable the dino seemed at the time. Dino was very much a part of the image, and the site. For a lot of the early dino's and more backstory, see the artist's (Dave Titus) site[1]. He was still there when Netscape was mature[2]. Even the "Soviet" version seemed fitting at the time. Going on the current progress of Mozilla's rebranding exercise[3] a reimagined Dino doesn't seem likely, and the Dino variation isn't great either. To digress I'm still unimpressed with the rebranding efforts. [1] http://www.davetitus.com/mozilla/ http://www.davetitus.com/mozilla/ [2] http://spectrumstudio.net/cmsimage/9184/large http://spectrumstudio.net/cmsimage/9184/large [3] https://blog.mozilla.org/opendesign/nearly-there/ https://blog.mozilla.org/opendesign/nearly-there/