being the first* there and having a chance of becoming the de-facto monopoly of the industry *there are food substitute in use already for in-patients with cer

being the first* there and having a chance of becoming the de-facto monopoly of the industry *there are food substitute in use already for in-patients with certain conditions, but are pricey, incomplete and not really into the nutrition substitute space, more like into the 'survive a week on this because you can't eat food' space.