> There's a very good reason why social network CPMs are consistently the lowest in the entire industry. That's the whole point of the article in my view - Fac

> There's a very good reason why social network CPMs are consistently the lowest in the entire industry. That's the whole point of the article in my view - Facebook is looking for ways to increase that CPM. If they can do that then they would stand a chance of 'taking over the web'. Yes they probably would have find a way to 'target someone looking for something'. I would estimate that the average user of Facebook is more naive and influence-able in their purchasing than the average Google user which could be a useful advantage.