Well yeah, you don't eat one meal your whole life. You have multiple meals in a day. But regardless, they went for that angle in the early days because it got

Well yeah, you don't eat one meal your whole life. You have multiple meals in a day. But regardless, they went for that angle in the early days because it got them the advertising and funding. It got the attention, it's good marketing. Nowadays they bill it as a meal replacer, in the respect of you CAN replace whatever meal you want with it without having to worry about the effort or time it takes to prepare/research a good balanced meal. All that said, I don't personally use the stuff but would like to try it out.