Employees care about them because getting a new title is an official recognition of their accomplishments to themselves and their coworkers, it looks good on a

Employees care about them because getting a new title is an official recognition of their accomplishments to themselves and their coworkers, it looks good on a resume, and can definitely be meaningful for optics with clients. I really don't care that much about them myself. I do use a few different titles depending on the client however.