3 ms·
Not only that, but advertising is a way for the few to subsidize the many. For every person who responds to an ad, 100 do not. That means people of little means
by cromwellian 10y ago
Not only that, but advertising is a way for the few to subsidize the many. For every person who responds to an ad, 100 do not. That means people of little means get access to free content paid for by companies betting they can find other people to pay for it.
I grew up poor. We didn't have cable TV, or any kind of subscription service, because we couldn't afford it. My parents would never had justified micro-paying for online content. But through advertising, a world of content beyond what was available in public libraries was made available to me.
Advertising will never go away anymore than money or prices will go away, because even in post-scarcity goods world, people's attention span is still scarce, and anyone seeking to scale any business or organization in this world will need to reach people, and with so many people vying for attention, undoubtedly, differential time-preference and privacy-preferences between people will mean some people will trade one for the other, human diversity practically guarantees it.