I maybe should have been less subtle above, but this was me trolling. On a side note, I cannot believe in 2016 Jony Ive actually mentioned integrating software

I maybe should have been less subtle above, but this was me trolling. On a side note, I cannot believe in 2016 Jony Ive actually mentioned integrating software and hardware in a product video. This is a shockingly disappointing product launch, if only for how lost in the wheat they are. I'm starting to wonder if there's a very real possibility that Apple's marketing is so good that they've come to believe it themselves.