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It just seems like their definition of "pro" has changed. It used to be video professionals and graphic designers. Now it's developers and web designers. Devel

It just seems like their definition of "pro" has changed. It used to be video professionals and graphic designers. Now it's developers and web designers. Developers don't need SD slots or a screaming GPU (although you can never go wrong with a better GPU). I worked off of a 2012 MBA with an external display for years, and it still fits the bill! Light enough to carry around between work, home, and coffee shops, powerful enough to run a local web server and all the apps I used for development and 2-3 screens, and enough battery life to get a day's worth of work done. Apple will never drop MacOS or their Pro level computers because their Pro line is what makes their iOS App Store revenue. Their definition of "pro" is just going to be less video-centric, and more developer-centric.

bobwaycott 10y ago
> Their definition of "pro" is just going to be less video-centric, and more developer-centric. Their recent slate of choices makes me wonder how they are being developer-centric. Or if they understand developers at all. They sure don't make a point of showing off developer-centric features, innovations, and upgrades.
- JimDabell 10y ago
  > They sure don't make a point of showing of developer-centric features, innovations, and upgrades. They spend a week doing that every year at WWDC with thousands of people in attendance. Even today, at a consumer-focused event, they made a point of telling people that developers could hook into the Touch Bar for their own applications.
  - bobwaycott 10y ago
    Apparently we have very different ideas of showing off products meant for developers. That's not the same thing as making things developers can use for consumer-focused applications. When is the last time WWDC featured developer-focused hardware, meant to improve developer productivity—or even something as subjective as happiness?
    - benologist 10y ago
      I think it's more accurate to say iOS developers are their focus. Apple just opened an academy in Italy for those developers, and gave them their first taste of programming on the iPad via Swift Playgrounds, a language Apple created for them. They'll probably have an IDE on the iPad Pro, AKA the future of personal computers according to Cook, before we even see a hardware refresh with Kaby Lake.
pier25 10y ago
Don't forget the audio guys. Logic has been neglected for such a long time. Unlike Final Cut and Garage Band it didn't even get a mention in the Hello Again event.

bobwaycott 10y ago

> Their definition of "pro" is just going to be less video-centric, and more developer-centric. Their recent slate of choices makes me wonder how they are being developer-centric. Or if they understand developers at all. They sure don't make a point of showing off developer-centric features, innovations, and upgrades.

JimDabell 10y ago
> They sure don't make a point of showing of developer-centric features, innovations, and upgrades. They spend a week doing that every year at WWDC with thousands of people in attendance. Even today, at a consumer-focused event, they made a point of telling people that developers could hook into the Touch Bar for their own applications.
- bobwaycott 10y ago
  Apparently we have very different ideas of showing off products meant for developers. That's not the same thing as making things developers can use for consumer-focused applications. When is the last time WWDC featured developer-focused hardware, meant to improve developer productivity—or even something as subjective as happiness?
  - benologist 10y ago
    I think it's more accurate to say iOS developers are their focus. Apple just opened an academy in Italy for those developers, and gave them their first taste of programming on the iPad via Swift Playgrounds, a language Apple created for them. They'll probably have an IDE on the iPad Pro, AKA the future of personal computers according to Cook, before we even see a hardware refresh with Kaby Lake.

pier25 10y ago

Don't forget the audio guys. Logic has been neglected for such a long time. Unlike Final Cut and Garage Band it didn't even get a mention in the Hello Again event.