Apple is really struggling to innovate and its playing it safe with these updates. It would seem like they fear launching semi-failed products like the MS Surfa

Apple is really struggling to innovate and its playing it safe with these updates. It would seem like they fear launching semi-failed products like the MS Surface RT, Google Glass, Amazon Fire Stuff, etc. What would happened if they did?. I guess they would become like any other tech company, not so special anymore. Was Steve Jobs really what this company had on their secret bag of tricks? or why are they going through this bland face. I would hope to be proven wrong.