> Also sales tax isn't dishonest. I have to pay it to buy the machine!! What they mean to say is that VAT is included in the price tag in Europe, so when peopl

> Also sales tax isn't dishonest. I have to pay it to buy the machine!! What they mean to say is that VAT is included in the price tag in Europe, so when people see the € number they'll say "and that's exactly what it will cost" whereas in the US prices are before tax, so we will mentally inflate the number by ~10% when we see it.